Since 1976, Surf Expo has been the must-attend trade show for retailers looking for the latest souvenirs, gifts, novelties and coastal-inspired products. As the largest and longest-running watersports and coastal lifestyle event, buyers know this is the place to find new brands and products that keep customers coming back. It’s where business meets the water, and connections turn into opportunities. Discover your next bestseller at Surf Expo. See it. Touch it. Stock it. Join us from September 4-6, 2025, at the Orange County Convention Center.